Ideas and innovation drive our future: primarily via science, business transformation, and cultural exchange. Unlock the business potential of innovation by combining strategy, technology, and marketing. These activities will lead to higher competitiveness and, finally, to a superior trade performance, the base for faster growth. Today the challenges to companies are complex, complicated, and connected. The new SilkRoad will be the economic triangle of the future. Spanning from the frozen landscape of Greenland in the west to Vladivostok in the east, to down south, passing the entire RCEP area before reaching the shores of windy New Zealand; then head back up north and gently touching the grass in east Africa before returning to Europe.